How to use digital marketing to grow business
If you want to know how to use digital marketing to grow your business , follow the recommendations below.
One of the main mistakes of SMEs that enter the world of advertising 2.0, is to believe that their digital strategies are isolated offline sales.
Actually both processes complement each other. The prospects that could be generated through an online campaign have to be properly attended to, finally, turn them into a customer.
Even in e-commerce the same formula applies. A user who makes inquiries because he has doubts about the purchasing process, requires personalized answers, an “attention” that makes the difference.
How to Use Digital Marketing to Grow Your Business ?
It is possible to use digital marketing to grow your business, without passing a master’s degree or spending exorbitant amounts of money. You just have to complete with discipline the key tasks that we will now discuss.
Analyze the environment
Before starting to make decisions or outline the path to follow, the first thing is to analyze what is the current situation of your company and the market.
It is important to be clear about what is said about your brand on the Internet, what is the interaction in Social Networks (if you have them), what resources could be useful to start an eventual campaign and, above all, what your competition is doing. All this will reveal how to use digital marketing to grow your business.
Take note of any opportunity you identify while making the diagnosis. It will be useful when preparing your Marketing Plan .
Define your goals :
What do you want to achieve through Digital Marketing? What are the products or services you want to promote? How do you want people to identify your brand?
Defining clear, precise and achievable objectives, allows us to build a strategy, set priorities , formulate budgets and permanently evaluate whether what we do efficiently brings us closer to achieving our goals and especially what we want to know; Use digital marketing to grow your business.
One technique that always works when setting the objectives is to apply the “Smart formula”: specific (specific), measurable (measurable), attainable (attainable), relevant (relevant) and time-bound (limited in time).
- Specific objectives: express clearly what exactly you want to achieve. The more specific it is, the easier your team will understand.
- Measurable objectives: it is about defining variables to evaluate the results, quantify them and know if you have met them and in what percentage.
- Achievable objective: they must be attached to reality, possible, considering the time, effort and resources needed. If it is a challenge, it is viable, not unattainable.
- Relevant objectives: it is related to the previous point, because sometimes simple goals are established that end up being a waste of time. Usually, if they are very simple they can become a task. Ideally, set goals that require effort and represent an observable benefit.
- Objectives with a limited time: they must have a time for their execution, the results cannot be achieved “in the distance”.
Prepare a strategy :
One of the most common mistakes in small and medium enterprises when they decide to advertise on the Internet, is to start making decisions without prior analysis, objectives or strategy.
Usually these decisions originate through the interpretation of feelings and not after the analysis of objective variables. Thus, the chances of being wrong are very high.
This is why we recommend you prepare a Marketing Plan that reflects the analysis of the environment, the objectives, the steps to follow to achieve those goals and the indicators that will allow you to evaluate success or failure.
Increase the presence of your brand :
When you try to use digital marketing to grow your business, you must work on the Online Reputation of the brand. That is, you must build an image with which you want your clients or potential clients to identify you.
The intention is that when they search for the brand name on Google or on a social network, they find favorable, valuable and useful information for marketing purposes.
It is useful to generate quality and relevant content, so that your company’s publications are interesting and generate engagement .
At this level the communication is wide and the public may not be interested in buying right now, but if we can connect it is possible to promote a sale and even loyalty.
Show what you do :
Communicating with people who have already shown an interest in your products or services requires the use of appropriate techniques to stimulate the purchase decision.
Therefore, it is necessary that you write the messages in a direct and concise way, demonstrating that you have experience in what you do, that you offer the best solution and that your offer is the most attractive.
You can integrate in this communicative process the publications of your blog, the content of the website and even the landing pages that are oriented to outstanding products or services.
Promote your offer
The point at which your campaigns are fully developed is when you invest resources to develop successful campaigns in Google Adwords or Facebook Ads . This makes it possible to exponentially increase the exposure of your products and services, increasing the possibilities of achieving new customers to the same extent.
If you have worked with discipline and applying the correct techniques, you will see that the effect will be impressive.
Measure the results
One of the most useful aspects of Digital Marketing is the possibility of measuring results in real time. There are indispensable metrics that we have already talked about previously.
The important thing is to track the changes that you apply in your campaign and the response they generate, so that you are permanently optimizing.
All your actions should aim to maximize the Return on Investment .
There will always be new ideas to implement and these should be based on the metrics that your campaign throws. Only then will you know what aspects you can improve.