A search engine is simply and simply a web platform that allows you to find specific texts among other web pages. In theory, the main objective of search engines is to show relevant results and adjusted to the needs of users who use their search service. And it seems that they more or less get it

Optimization in local searches

We help you attract, optimize and retain customers. Google shows improved results for contextual searches (geolocated), for this reason, it is increasingly important to work Local SEO: local businesses are increasingly capturing organic traffic, especially mobile devices, where Google My Business has a monopoly on First positions.

Pay per click is an advertising / marketing model on the internet where advertisers pay to place ads on any platform.

This type of advertising allows traffic from search engines to the advertiser’s website. 

The PPC helps reach potential customers who don’t know your brand but are looking for your services / products.

Nowadays social networks have become one of the most important channels for consumers, hence the great relevance they have today when positioning your company. You must ensure that you have an active presence in social networks, publishing frequently and keeping your business information updated.

In today’s online marketing , link building is still vital for web positioning. In this many people agree. What less people know is that link building tactics for local SEO differ from those applied for “normal” positioning.

As we mentioned in the article that we write specifically about local SEO and according to the Moz Local Positioning Factors, the two most important factors are on-site and links.